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How do colors affect your look?

How Do Colours Affect Your Look

Colors bring your natural appearance to life and enhance your skin, eyes and hair. Right colors do not take over your look, they connect you and create harmony with your face.

Some colors make you look tired and washed out, emphasise shadows on your face and make your skin tone appear uneven while other colors make your skin looks healthy and glowing, your jawline looks narrower and lifted, your eyes look bright and sparkling, your hair look shiny and intense.

Right colors also reduce imperfections such as dark circles and lines under your eyes and bring a more bright and awake appearance, you may not need a lot of make-up.

In this page you will find everything about colors:

  • Color Theory (components, combinations, seasons etc.)
  • Primary (4 Season) Seasonal Color Analysis
  • Flow (12 season) Seasonal Color analysis 

Color Theory

Before we begin to our in-dept color analysis, we need to know the components of color theory. The color wheel was invented in 1666 by Isaac Newton, who mapped the color spectrum onto a circle. The color wheel is the basis of color theory, because it shows the relationship between colors.

The colour wheel

Primary colors are colors that can’t be mixed with other colors. There are 3 primary colors: red, yellow, and blue.

Secondary colors are colors that result from mixing two primary colors. There are 3 secondary colors: purple (red mixed with blue), orange (red mixed with yellow), and green (yellow mixed with blue).

Tertiary colors are colors made by combining a secondary color with a primary color. There are 6 tertiary colors : red-orange (vermillion), yellow-orange (amber) , yellow-green (chartreuse) , blue-green (teal) , blue-purple (violet) , and red-purple (magenta)

Hue, Shade, Tint and Tone

Hue chart

A hue is basically any color on the color wheel, the pure form of the color.

shade tint tone

A shade is created by adding black to a base hue, darkening the color. This creates a deeper, richer color.

A tint
is created by adding white to a base hue, lightening the color. This can make a color lighter and less intense.

A tone
is created by combining grey with a base hue. Like tints, tones are subtler versions of the original color. It defines the colour for being bright/clear or muted/soft/smoky.

Colour Combinations

complementary colour combination


Two colors that are on opposite sides of the color wheel. Provides a high contrast , therefore these colors will appear brighter and more prominent.

monochromatic colour combination


Three shades, tones and tints of one base color. Provides a subtle and conservative color combination and creates a harmonious look.

analogous colour combination


Three colors that are side by side on the color wheel. Better to use one dominant color and use the others as accent colors in order to balance the look.

triadic colour combination


Three colors that are evenly spaced on the color wheel. This provides a high contrast color scheme and creates bold, vibrant look.

tetradic colour combination


Four colors that are evenly spaced on the color wheel. Better to use one dominant color and use the others as accent colors in order to balance the look, it has a bold and vibrant appearance.

Color Analysis Components

1. Color Temperature/Undertone
The color wheel can also be divided into warm and cool colors. The warmth or coolness of a color is also known as its color temperature.

Warm colors are the colors from red through to yellow. Cool colors are the colors from blue to green and purple. For general ruler, YELLOW is the WARMEST color while BLUE is the COLDEST.

This does not mean that every blue is cool or every yellow is warm. Every color has different undertones can be cool or warm.

the colour wheel

2. Luminance/Value/Contrast/Dept
It is the amount of brightness or light in a color. The scale is between light and dark/deep.

colour value

It is the intensity or purity of the color. The scale is between muted/soft and bright/clear.

colour saturation

Seasonal Colors

Seasional Color Analysis is the most widely used colour analysis. Seasonal colors are hues that mirror the shades seen in the four seasons of nature.


WINTER COLORS are cool and icy, has shades and tints (white and black added to pure color forms). 

winter colours
winter colours
winter colours
winter colours
winter colour palette


SPRING COLORS are bright, warm and tinted (white added to the pure color form),

spring colours
spring colours
spring colours
spring colours
spring colour palette


SUMMER COLORS are soft, muted and toned (grey added to the pure color forms) ;

summer colours
summer colours
summer colours
summer colours
summer colour palette


AUTUMN COLORS are golden and earthy, has shades and tones (black and grey added to pure color forms)

autumn colours
autumn colours
autumn colours
autumn colours
autumn colour palette

Universal Colors

There are some colors and neutrals called “universal colors” . These colors have a medium undertone, value and intensity, so they may be appropriate for more people. 

The thing with universal colors is that they don’t look terrible on anyone, but they may not be your most flattering colors either! So, if you’re looking for a color that won’t be bad for anyone, for a uniform, or bridesmaid dress or the like, then you can choose universal colors.

Universal colors are : charcoal brown/taupe, navy, watermelon red, jade green, turquoise, teal, cobalt blue, deep periwinkle, medium purple, warm pink, stone gray and soft white.

universal colours charcoal brown
universal colours navy
universal colours watermelon red
universal colours jade green
universal colours turquoise
universal colours teal
universal colours cobalt blue
universal colours deep periwinkle
universal colours medium purple
universal colours warm pink
universal colours stone gray
universal colours soft white


Determining your skin undertone involves recognizing colour undertones. Yellow undertones are considered WARM, blue undertones are COOL, and red undertones fall in the middle as NEUTRAL. Colours between blue and red are NEUTRAL COOL (purple undertones), while those between yellow and red are NEUTRAL WARM (orange undertones). 

colour temperature
colour temperature

The color of your skin, hair and eyes are all the result of the combination of melanin (black, blue, brown) and carotene (yellow, orange, red) levels. Undertone refers to the underlying color of your skin tone. It can be anywhere on the spectrum from cool (blue) through neutral (red) to warm (yellow). Skin overtone is the overlaying color of your skin, it ranges from fair to deep. 

Warm Undertones

warm skin undertones

Cool Undertones

cool skin undertones

Neutral Undertones

neutral skin undertones


To understand your skin temperature, you can hold a white paper next to your face (in natural light): if your skin appears gray, pink or blueish, then you are COOL; if it appears yellowish or peachy, then you are WARM.


cool skin undertone


warm skin undertone
silver background for metal test
gold background for metal test

There is also a “SILVER AGAINST GOLD” test while Gold metal fits Warm skin complexion and Silver fits Cool. (Warm skin clashes with silver and looks greenish because it has yellow undertones; Cool skin has the same effect when you bring gold near it because it has blue undertones)

Primary (4 Season) Seasonal Colour Analysis

Seasonal Color Analysis consists of four, 12 0r 16 categories depending on which theory is used. Each category has its matching color palette. Primary Seasonal Color Analysis represents 4 seasons while Flow Seasonal Color Analysis represents 12 or 16  color categories.

Primary Seasonal Color Analysis represents 4 color categories which are named after seasons: Winter, Spring, Summer and Autumn. This analysis focuses on two dimensions:

1.Temperature /Undertone : WARM-yellow based or COOL-blue based
2.Value/Contrast :  DARK/DEEP or LIGHT

Colour Dimensions Explained For Seasonal Colour Analysis

These colour dimensions are used to represent two basic variables:
Undertone of your skin, hair and eyes (WARM/golden or COOL/ashy/blueish)
Your overall natural coloring (DARK or LIGHT)


Warm Skin Tones : yellow, golden, peachy, earthy undertones (may have green veins)

Warm Skin Undertones

Warm Eye Colors : Brown, hazel, olive green, warm blue; mostly bright and light

Warm Eye Colours

Warm Natural Hair Colors : Brown (Light to dark golden tones), Blonde (golden or strawberry); red (ginger, copper, auburn)

Warm Hair Colours


Cool Skin Tones : blue, gray or pink undertones (may have blue veins)

Cool Skin Undertones

Cool Eye Colors : Blue, grey, hazel, light brown; mostly soft and dark

Cool Eye Colours

Cool Natural Hair Colors : Brown (light to dark ashy tones), Blonde (ash, sand), Black, Silver, Gray, Dark Auburn

Cool Hair Colours


Neutral Skin Tones : peachy pink and red undertones 

Neutral undertones are balanced between yellow and blue and are the most versatile. If you have a neutral undertone, this means that your undertones are roughly the same color as your actual skin tone. There are three categories for Neutral: Full Neutral, Neutral-Warm and Neutral Cool. 

Neutral Skin Undertones


Value refers to the lightness or darkness of a color. When you incorporate more black into a color, it deepens and becomes darker. Conversely, when you introduce more white to a color, it lightens and brightens.

In the context of seasonal colour analysis, determining the contrast level of a person's overall colouring involves considering two essential factors: value contrast and hue contrast.

Value Contrast: This measures the difference between the darkness or lightness of a person's hair, skin, and eyes. High contrast means significant differences, while low contrast indicates minimal differences.

contrast levels of colour

Hue Contrast : You can also assess contrast by considering the separation between two colors on the color wheel. When two hues are positioned on opposite sides of the color wheel, they will exhibit a very high level of contrast.

contrast levels of colour

To determine the contrast value of your personal colouring, convert a photo of your face into grayscale. Take note of the distribution of values in the image; observe whether they meld together seamlessly or if there are discernible areas of both light and dark, which will help you ascertain the degree of contrast in your appearance.

Individuals with a light value have similarly light hair, skin and eyes. This creates a low contrast between the features. Individuals with a deep value exhibit prominent dark hair and eyes, creating a distinct contrast with their relatively lighter skin. This contrast between their features is considered to be high. People with a medium value do not possess notably light or dark features. All their characteristics share a similar medium colouring, resulting in an overall medium level of contrast between them.


There are four possible results according to this method:

If you have cool skin tone, you would be either Winter or Summer:
If your natural hair has darker tones, you would fall into WINTER color palette,
If your hair has lighter tones, than you would have SUMMER color palette.

If you have warm skin tone, you would be either Spring or Autumn.
If your natural hair has darker tones, you would fall into AUTUMN color palette.
If your hair has lighter tones, than you would have SPRING color palette.

Seasonal Colour Analysis Winter

Cool, Sophisticated, Dramatic, Striking, Brilliant
High Contrast between features
Bright and Clear qualities
Medium to deep hair colours
Blue based, bright, cool skin tones 

Seasonal Colour Analysis Summer

Soft, Elegant, Smoky, Harmonious, Refined
Low Contrast between features
Light and Smoky qualities
Light to medium ashy hair colours
 Blue and pink based, soft, matte, cool skin tones

Seasonal Colour Analysis Autumn

Approachable, Earthy, Woodsy, Rich, Authoritative, Strong Low to medium Contrast between features
Golden, Soft and Opaque qualities
Medium to deep hair colours
Golden based, matte, warm skin tones

Seasonal Colour Analysis Spring

Glowing, Youthful, Fun, Radiant, Lively, Cheerful, Inviting
High Contrast between features
Light, Bright, Peachy, Fresh and Shiny qualities
Light to medium golden and strawberry hair colours
Yellow based, bright, translucent, warm skin tones